A Purple Cow is something remarkable
“Remarkable” simply means that a customer is willing to make a remark about it. If you can create remarkable products, people will talk about them. If that happens, the word will spread and your sales will grow. That explains the success of most every fast-growing company of the last ten years.
-Seth Godin, The Purple Cow
Are you invisible or remarkable?
Who We Are
We are about marketing. We bring it to the forefront of our clients’ businesses. We strategise, innovate and offer fresh perspectives. Our key differences to our competitors are sharp insight and effective implementation.
Our clients understand marketing, it’s importance and the need for IMS. They are passionate about about what they do, not merely chasing the money.
Experts in our field, we are utterly integrated into the teams of our clients, their satellite marketing office. We achieve brand harmony within and outside our clients’ organisations. The marketing focus we bring to our clients ensures their brand essence is communicated through all they do.
We are economically efficient and responsible.
We have integrity, commitment and look for opportunities to get involved.
We are bold.
We are courageous.
We are remarkable.
We have fun and love what we do.
Meet The Team
Brand Strategist & Managing Member
Strategy and brand story creation is my passion. I love to create the architecture and the structure behind the implementation to ensure it has the most impact, best aligns with the vision for the brand and eloquently communicates to the target market. I also enjoy copywriting.
Brand Strategist & Member
I have been passionate about marketing since a young age and particularly enjoy strategising, creative direction and social media. Understanding the client’s target market well enough to speak their language and win them over is a favourite too.
Jani Le Roux
Implementing marketing strategies is my forte, I love bringing a fresh and innovative perspective to work. Social media has become my speciality along with trend analysis, planning and execution. My previous sales experience complements my marketing skills.
Read Our Blog
Facebook, Twitter, Instagram and many other social media platforms have woven their way into our society and into people’s daily habits. Often I encounter those in business who exclaim, at the mention of social media, "I don't have time for Facebook" or "I don't do...
The fifth PADCA JLS mile went off splendidly at Maritzburg College today with over 500 participants. Sponsored once again by J Leslie Smith & Company Inc, the morning boasted a load of fun activities and encouraged camaraderie amongst the seniors of...
Did you know: you can cut out the middleman! You can buy a website template off the shelf and have a full website coded in half the time! There are thousands of designs to choose from that are beautiful and affordable… Perfect, right? So why shouldn’t you take...
Sometimes, creativity is best found out of the office. A new environment with good food and delicious coffee can be just the right space to relax and chat. Today, the pair of three gathered at The Upper Millstone for our own meeting before catching up with Wade of CHC...
A great deal of effort may be spent by your company on the marketing of your business to prospects and customers, but have you considered marketing the business to your staff? So easily forgotten, the staff of the business are critical to the success of any marketing...
There are some companies that believe that you only need to analyse information relating to the company and the business environment once a year, and that is when they are compiling their business or marketing plan. I would like to suggest that you put systems in...
It’s a fact that in many businesses, the only information we think we have about our clients (customers) is their name, address and email/telephone details and the balance outstanding on the account. We don’t see the marketing opportunity that is available to us by...
When you are compiling a message that you plan to put in the marketplace (eg: an advert, brochure, website etc.), it is important to give some thought to who it is you are talking to and what your competitors are saying in their communications. There are other things...
When you ask a business owner or managing director at whom they are directing their products or services, it often becomes quite evident that there is not a clear picture in their mind’s eye. In fact, in most cases, it’s positively fuzzy. Yet when you are not clear on...