There are some companies that believe that you only need to analyse information relating to the company and the business environment once a year, and that is when they are compiling their business or marketing plan. I would like to suggest that you put systems in...
It’s a fact that in many businesses, the only information we think we have about our clients (customers) is their name, address and email/telephone details and the balance outstanding on the account. We don’t see the marketing opportunity that is available to us by...
When you ask a business owner or managing director at whom they are directing their products or services, it often becomes quite evident that there is not a clear picture in their mind’s eye. In fact, in most cases, it’s positively fuzzy. Yet when you are not clear on...
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