Two strategists, two reviews of the same book. So different, yet complementary. Enjoy! It’s true, most businesses don’t know how to talk about their company! I enjoyed this book very much indeed. It’s easy style together and its incredible practicality is a rare...
Reflecting on your experience as a consumer, there are brands and products you confidently recommend and buy from and others you avoid. Understanding the thinking behind these decisions is essential to an effective marketing campaign and for bringing in the right...
This month we launched an online social media training course to answer the question we have been asked on a number of occasions, ” I think I need a Facebook Page for my business, but I don’t know how to do it. I’ve seen what you do, can you help...
There are some companies that believe that you only need to analyse information relating to the company and the business environment once a year, and that is when they are compiling their business or marketing plan. I would like to suggest that you put systems in...
It’s a fact that in many businesses, the only information we think we have about our clients (customers) is their name, address and email/telephone details and the balance outstanding on the account. We don’t see the marketing opportunity that is available to us by...
When you ask a business owner or managing director at whom they are directing their products or services, it often becomes quite evident that there is not a clear picture in their mind’s eye. In fact, in most cases, it’s positively fuzzy. Yet when you are not clear on...
