4 reasons Social Media are now mainstream!

4 reasons Social Media are now mainstream!

Facebook, Twitter, Instagram and many other social media platforms have woven their way into our society and into people’s daily habits. Often I encounter those in business who exclaim, at the mention of social media, “I don’t have time for Facebook”...
Great Day Out At The PADCA JLS Mile 2017!

Great Day Out At The PADCA JLS Mile 2017!

The fifth PADCA JLS mile went off splendidly at Maritzburg College today with over 500 participants. Sponsored once again by J Leslie Smith & Company Inc, the morning boasted a load of fun activities and encouraged camaraderie amongst the seniors of...
Time Out at The Upper Millstone

Time Out at The Upper Millstone

Sometimes, creativity is best found out of the office. A new environment with good food and delicious coffee can be just the right space to relax and chat. Today, the pair of three gathered at The Upper Millstone for our own meeting before catching up with Wade of CHC...
Constant Analysis: An Intelligent Approach To Marketing

Constant Analysis: An Intelligent Approach To Marketing

There are some companies that believe that you only need to analyse information relating to the company and the business environment once a year, and that is when they are compiling their business or marketing plan. I would like to suggest that you put systems in...
Take A New Look At The Knowledge You Have About Your Clients

Take A New Look At The Knowledge You Have About Your Clients

It’s a fact that in many businesses, the only information we think we have about our clients (customers) is their name, address and email/telephone details and the balance outstanding on the account. We don’t see the marketing opportunity that is available to us by...
Just Who Are You Trying To Talk To…

Just Who Are You Trying To Talk To…

When you ask a business owner or managing director at whom they are directing their products or services, it often becomes quite evident that there is not a clear picture in their mind’s eye. In fact, in most cases, it’s positively fuzzy. Yet when you are not clear on...