A Purple Cow is something remarkable
“Remarkable” simply means that a customer is willing to make a remark about it. If you can create remarkable products, people will talk about them. If that happens, the word will spread and your sales will grow. That explains the success of most every fast-growing company of the last ten years.
-Seth Godin, The Purple Cow
Who We Are
We are about marketing. We bring it to the forefront of our clients’ businesses.
Integrated Marketing Strategies works with you and your team to build the brand story, compile the strategic marketing plan and implement the appropriate strategies and activities, while taking into account your relationship with the market and your current business circumstances.
Our Work
Meet The Team
Karren Hodgkins
Brand Strategist & Managing Member
Strategy and brand story creation is my passion. I love to create the architecture and the structure behind the implementation to ensure it has the most impact, best aligns with the vision for the brand and eloquently communicates to the target market. I also enjoy copywriting.
Kel Hodgkins
Brand Strategist & Member
I have been passionate about marketing since a young age and particularly enjoy strategising, creative direction and social media. Understanding the client’s target market well enough to speak their language and win them over is a favourite too.We'd love to chat to you!
Prefer to meet? We'd love to spend time with you understanding your business and it's marketing needs. Our first consultation is free, so drop us a note and we'll be in touch!
Read Our Blog
Create an effective rather than expensive marketing campaign with these 3 tips!
Reflecting on your experience as a consumer, there are brands and products you confidently recommend and buy from and others you avoid. Understanding the thinking behind these decisions is essential to an effective marketing campaign and for bringing in the right...
We have launched a new online course!
This month we launched an online social media training course to answer the question we have been asked on a number of occasions, " I think I need a Facebook Page for my business, but I don't know how to do it. I've seen what you do, can you help me?" While our...
4 reasons Social Media are now mainstream!
Facebook, Twitter, Instagram and many other social media platforms have woven their way into our society and into people’s daily habits. Often I encounter those in business who exclaim, at the mention of social media, "I don't have time for Facebook" or "I don't do...