CHC Catering is our longest standing client (Since 1996) and as such the marketing objectives have changed several times in the past two decades as the business has adapted to the dynamic market and increasing competition.
While the business and wedding markets remain our key focus so much has changed over the last two decades. While newspaper adverts, printed brochures and printed portfolios were the primary marketing tools we have moved to an up-to-date website with relevant resources (and high volumes of visitors) a range of social media (Facebook, Twitter and Instagram) and digital media to communicate our key differentiators.
With a dynamic owner, Wade Coetzer, being an institution in the industry in the KZN Midlands we are already immersed in conceptualizing, brainstorming and experimenting with the next phase along with our partner in design, Sally McIntyre of Iridesense.
Testimonial from Wade Coetzer
“We are backed by a dedicated team at IMS who take responsibility for our creative marketing, they are as passionate about what they do as we are about what we do. At the end of the day they make sure that the right message is out there and that it all works. Their dedicated marketing strategies make sure we stay one step ahead of the rest!”