We have been part of the team at PADCA since 2012 and building the brand stories of the key accommodation establishments and a much stronger association with each of them to the organization was a key priority as was establishing PADCA as the leader in senior care in the KZN Midlands. The positioning of each brand was explored and this framework provided a key reference for what has followed since each of the logos was refined, the stories were wordsmithed and a full library of photos was created (partnering with Karen E photography). Creating these foundation blocks was critical to creating a consistent message as was getting them to work together across the various marketing platforms. Iridesense worked with us to design the website and a full suite of promotional items including brochures, signage, vehicle branding (produced by Sign Solutions) and show stand material (with Expandasign). The annual report is now a key marketing item that highlights key issues and draws attention to campaigns and key messages the organization is driving. Over the last five years, The PADCA Mile (with the support of J Leslie Smith) has grown into a key event for seniors in the KZN Midlands and the #goblue campaign draws the attention of the entire community to the very many issues the over sixties.
Testimonial from Trevor Clowes
“Thank you for the support, energy, fun and laughter that you bring to the organisation. We truly appreciate your efforts to build the PADCA brand into the best in the senior business.
Looking back at this year’s Mile I get the feeling it was the slickest, most organised, best attended and possibly most enjoyed one yet. If we are to keep it at this level we will need to continue being innovative. The IMS team plays a key role in this process by injecting your energy and dynamic ideas into PADCA.”