We have been part of the team at PDC since 2009 and aligning the marketing strategy to the evolving business strategy is a large part of the work we do with the PDC leadership. Setting both long and short term objectives for the marketing and developing the relevant action plans to achieve them.
With a number of key markets (both local and abroad) and a culture that respects the contribution of each of the PDC team, a key objective is to build relationships and accurately reflect PDC’s unique culture and product offering across to these different audiences and all their marketing platforms. The website, social media, client and staff functions, customer promotions, branded items and key presentations are just a few of the marketing projects.
Testimonial from Mike Wolhuter
“At PDC we thought we were different to everyone as we don’t sell commodity products so were not sure how to do our marketing- in fact we don’t have dedicated and specialised marketing and sales managers IMS arrived and have given us a “one stop shop” and helped us with everything –from branding, company image, website, corporate logos, sales and marketing meetings, trade shows to corporate gifts etc. It’s been several years since we started using Karren and Kelly of IMS and what a difference they have made to the marketing efforts of our company.”